Kroger is expanding its Clicklist activation with NASCAR's JTG Daugherty Racing to have the digital shopping experience promoted across both the team's Cup Series cars starting this season.
Kroger began activating the Clicklist program, which allows curbside pickup of groceries purchased online, last year in NASCAR, but only promoted it on JTG's #47 Chevy driven by A.J. Allmendinger. This year, it will begin promoting Clicklist on both the #47 as well as the #37 driven by Chris Buescher.
Crew members for the #37 will wear Kroger Clicklist firesuits and uniforms, and the Kroger logo will appear on the car as primary sponsor in some races.
Kroger worked with JTG Owner Tad Geschickter and VP/Sponsorship Marketing & Corporate Partnerships Paul Zindrick to reorganize its unknown annual spend across both cars, though the #47 will remain the lead Kroger car.
Kroger VP/Grocery Merchandising Mel Bomprezzi said that Kroger will also continue its B2B deal with NASCAR premier series title sponsor Monster Energy this year.
--- Sports Business Daily ---