Lucchino is building ballpark legacy
Where most of us see a concession stand, Lucchino's mind embraces the total fan experience, from length of wait to accessibility of the concourse to quality of the mustard on the hot dog. He's quick to point out, for example, that ballparks and stadiums are completely different entities. He's also passionate in his belief that the ballpark experience entails more than watching a game.
"There's something exceptional for people about their ballpark," Lucchino said. "Everyone feels it's a public building that they own a piece of, because of its importance to their lives as they're growing up."
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