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Mexico federation fined again for fans' goalkeeper chant

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The Mexican football federation (FMF) has been fined and warned by FIFA for the goalkeeper chant carried out by fans in home World Cup qualifiers against Honduras and the United States last month.

FIFA fined Mexico 10,000 Swiss Francs ($10,378) for each of the games in question and issued its ninth and 10th warning to the FMF for the controversial chant, which FIFA deems to be anti-gay.

Mexico has now been fined eight times for the chant, but hasn't faced a stadium ban, unlike Honduras and Chile, which have both faced bans.

Mexico fans aim the chant at opposition goalkeepers as they take goal kicks. It gained international attention at the 2014 World Cup in Brazil, when FIFA investigated it at the event.

The FMF has made a concerted effort to eradicate the chant recently, encouraging fans not to do it through campaigns. The PA system in the recent games at Estadio Azteca recently shouted "Mexico" as the opponent's goalkeeper took goal-kicks to try to drown out the chant.

U.S.-based El Tri supporters "Pancho Villa's Army" has joined the campaign to stamp out the chant and fans outside stadiums during June's Confederations Cup held up a banner asking fellow fans not to do it.

The chant was heard during Mexico games at the recent Gold Cup in the United States, as well as at the final between the host nation and Jamaica on Wednesday.